An immersion into GIP’s innovation in Shanghai
MachGlobal had the privilege of visiting the GIP showroom as well as their commercial offices in Shanghai, located in the heart of the Shanghai High-Tech Park, one of China’s most dynamic technological ecosystems.
The environment is particularly remarkable:
- spacious offices
- modern architecture
- a resolutely innovative atmosphere
- a perfectly structured high-tech showroom
GIP clearly confirms its positioning as a major player in industrial digital printing.
A showroom with high technological value
The GIP showroom currently showcases three strategic solutions, representative of their technological leadership on the international market:
1. LabelSmart — compact, agile, high-performance
A machine dedicated to short runs, demonstrating GIP’s reactivity and precision in flexible production.
2. LabelUltra — 1200 dpi, 8 colours + flexo
- Premium print quality
- Hybrid configuration including a flexo unit
- Ability to meet the needs of premium markets (cosmetics, wine, pharmaceuticals)
A dynamic, attractive and strategic showroom
The showroom is not simply a display area: it is a living, active environment.
During our visit:
- an important customer from India was attending a demonstration,
- a major European group was conducting a technical audit.
This activity illustrates the relevance of GIP’s strategy:
- demonstrations in real production conditions
- enhanced international visibility
- growing attractiveness among major industry players
Commercial & service strategy: MachGlobal – GIP – AllService
The visit was also an opportunity to work on the commercial strategy and the technical support model for Europe.
Strengthened partnership with AllService (Italy)
AllService already operates:
- more than ten GIP machines installed in its region,
- its own demonstration centre near Turin,
- a fully trained and operational technical team.
This MachGlobal – GIP – AllService triptych now forms a solid foundation to:
- structure a European network,
- accelerate the growth of sales,
- guarantee premium technical support,
- create a duplicable model for France, Europe and North Africa.
MachGlobal Perspectives
This visit confirms several key points for MachGlobal’s development:
- GIP is fully ready for large-scale industrial deployment in Europe.
- The AllService partnership offers a strong technical base for France and North Africa.
- Hybrid platforms combining flexo + digital + foiling open major opportunities for premium markets.
- The international commercial traction around GIP continues to grow strongly and sustainably.
Conclusion
The visit to the GIP showroom in Shanghai reinforces MachGlobal’s vision:
- structured international collaborations,
- high-potential strategic partners,
- differentiating technologies capable of transforming the market.
GIP continues its ascent, and MachGlobal will be one of the pillars of its development in the French market.
